ONLINE BANNER ADVERTISING SPECIFICATIONS 2020

DESKTOP WEB

Dimensions

Friendly/Rising
Star name

Initial file
size

Third party
ad served

Site served
static image

Expandable
(Max)

Expandable
direction

Border

File formats
accepted

Accepted
vendors

Sample

970x250

Masthead

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

100x600

Vertical Banner / Skin

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728x90

Leaderboard

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250,
4 Creatives

Spin Cube

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728x90

Footer

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728x90 expands
to 728x180

Top Leaderboard Expandable

50kb

Yes

Yes

728x180

Down

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728x90 expands
to 728x180

Footer Expandable

50kb

Yes

Yes

728x180

Down

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

ATF MPU

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250 expands
to 600x250

Expandable ATF MPU

50kb

Yes

Yes

600x250

Left

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

BTF MPU

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250 expands
to 600x250

Expandable BTF MPU

50kb

Yes

Yes

600x250

Left

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

640x480

Interstitial

60kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

Stay On
(Footer)

50kb

No

Yes

-

-

1px

JPG/GIF

No

Click here for screenshot

Notes:

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.


MOBILE

Dimensions

Friendly/Rising Star name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Accepted
Vendors

File Formats
Accepted

Sample

320x100

Masthead

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

320x50

Leaderboard

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x250,
4 Creatives

Spin Cube

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

320x51

Footer Banner

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x250

MPU 1

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x251

MPU 2

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x252

MPU 3

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

Mobile Interstitial

300x300

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

Mobile Stay On

320x50

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

Scroller In Article Ad

scroller dimension (viewport)

scroller dimensions (background)

Expandable Area

Max File Size

Site served static imagee

LP Url

Screenshot

300x250

300x600

Up to 300x600

90 kb

jpg, gif

Click tracking URL

1

2

The Scroller will appear on the screen when the user scrolls down the article. When user taps on the scroller, an expandable banner opens.
Expandable banner is a rich media banner which can use various sensors and features on the phone. In addition to this, video creative can also run on the banner along with other rich media options.
If you want to run a video campaign, we recommend a vertical video


ROAD BLOCK

Friendly/Rising
Star name

Desktop

Mobile

Masthead

970x250

320x100

Top Leaderboard

728x90

320x50

Footer Leaderboard

728x90

320x50

Spin Cube

300x250, 4 Creatives

300x250, 4 Creatives

MPU 1

300x250

300x250

MPU 2

300x251

300x251

MPU 3

300x252

300x252

Vertical Banner / Skin

100x600

none

Interstitial

640x480

300x300

Stay On

1000x100

320x50

Screenshot

Click here for desktop screenshot

Click here for mobile screenshot


VIDEO MPU

Ad dimension

Length

Video Bitrate

Frame Rate

File Type

3rd Party

Weight

Sound

Play/Pause

Sample

300x250

30 Seconds Max

512Kbps

25 FPS

MP4 / Youtube

Tags/Trackers accepted

Max 2 MB

Mute by Default

Button required

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


NEWSLETTERS

Dimensions

Friendly name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Accepted
Vendors

File Formats
Accepted

Sample

468x60

Top Leaderboard

40kb

-

Yes

Yes

Yes

jpg, gif

Click here for screenshot

468x61

Footer Leaderboard

40kb

-

Yes

Yes

Yes

jpg, gif

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


PROMOTIONAL MAILER

Dimensions

Friendly name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Border

File Formats
Accepted

Sample

600 (width) x 800(height)

Mass Mailer

Minimum - 100 kb
Maximum - 120 kb

No

-

Yes

1 px

Jpg, html

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


Copyright © 2016 Haymarket Publishing