ONLINE BANNER ADVERTISING SPECIFICATIONS 2020

DESKTOP WEB

 

Dimensions

Friendly/Rising

Star name

Initial file

size

Third party

ad served

Site served

static image

Expandable

(Max)

Expandable

direction

 

Border

File formats

accepted

Accepted

vendors

Sample

 

300x250

Top MPU

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

Bottom MPU

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250 expands to 600x250

Expandable MPU

50kb

Yes

Yes

Yes

600x250

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728X90

Leaderboard

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728X91

Footer Leaderboard

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728X90 expands
to 728x180

Leaderboard Expandable

50k

Yes

Yes

Yes

600x250

1px

HTML5 must be thirdparty served

All

Click here for screenshot

160x600

Skyscraper

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x100

Button1

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x101

Button2

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

Middlebanner

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

100x600

Skin

50k

Yes

Yes (Two jpg creative required for Left and right panel)

-

-

1px

jpeg, gif

All

Click here for screenshot

640x480

SiteCapture/Intestitial

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

StayOn
(Bottom Center)

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

Slider

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

StayOn
(Top Center)

50kb

No

Yes

-

-

1px

JPG/GIF

No

Click here for screenshot

Notes:

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.


MOBILE

Dimensions

Friendly/Rising Star name

Initial file size

Third party ad served

Site served static image

Expandable (Max)

Expandable direction

Border

File formats accepted

Accepted vendors

Sample

320x50

Top Leaderboard

50kb

Yes

Yes

- -

 

HTML5 must be thirdparty served
jpeg, gif

jpg, gif

Click here for screenshot

300x250

MPU 1

50kb

Yes

Yes

- -

 

HTML5 must be thirdparty served
jpeg, gif

jpg, gif

Click here for screenshot

300x100

Button 1

50kb

Yes

Yes

- -

 

HTML5 must be thirdparty served
jpeg, gif

jpg, gif

Click here for screenshot

300x101

Button 2

50kb

Yes

Yes

- -

 

HTML5 must be thirdparty served
jpeg, gif

jpg, gif

Click here for screenshot

320x51

Bottom Leaderboard

50kb

Yes

Yes

- -

 

HTML5 must be thirdparty served
jpeg, gif

jpg, gif

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


NEWSLETTERS

Dimensions

Friendly name

(Weight)

static image

Vendors

Accepted

Sample

468x60

Top Leaderboard

40kb

Yes

-

jpg, gif

Click here for screenshot

468x60

Footer Leaderboard

40kb

Yes

-

jpg, gif

Click here for screenshot

300x250

MPU 1

40kb

Yes

-

jpg, gif

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


PROMOTIONAL MAILER

Dimensions

Friendly name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Border

File Formats
Accepted

Sample

600 (width) x 800(height)

Mass Mailer

Minimum - 100 kb
Maximum - 120 kb

No

-

Yes

1 px

Jpg, html

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


Copyright © 2016 Haymarket Publishing