ONLINE BANNER ADVERTISING SPECIFICATIONS 2020

DESKTOP WEB

 

Dimensions

Friendly/Rising

Star name

Initial file

size

Third party

ad served

Site served

static image

Expandable

(Max)

Expandable

direction

 

Border

File formats

accepted

Accepted

vendors

Sample

 

728x90

Leaderboard

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728x91

Footer Leaderboard

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

728x90

Leaderboard Expandable

50kb

Yes

Yes

728x180

Down

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

ATF MPU

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

Expandable MPU

50kb

Yes

Yes

600x250

Left

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x251

BTF MPU

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x100

Button 1

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x101

Button 2

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x102

Button 3

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x103

Button 4

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

Middlebanner

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

StayOn
(Bottom Center)

50k

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

300x250

Slider Ad

50kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

640x480

Interstitial

60kb

Yes

Yes

-

-

1px

HTML5 must be thirdparty served
jpeg, gif

All

Click here for screenshot

1000x100

StayOn
(Top Center)

50kb

No

Yes

-

-

1px

JPG/GIF

No

Click here for screenshot

Notes:

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.


MOBILE

Dimensions

Friendly/Rising Star name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Accepted
Vendors

File Formats
Accepted

Sample

320x50

Top Leaderboard

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x250

MPU 1

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x251

MPU 2

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x100

Button 1

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

300x101

Button 2

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

320x51

Bottom Leaderboard

40kb

Yes

Yes

Yes

All

jpg, gif

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


NEWSLETTERS

Dimensions

Friendly name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Accepted
Vendors

File Formats
Accepted

Sample

468x60

Top Leaderboard

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

468x61

Footer Leaderboard

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

300x250

MPU

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

300x100

Button1

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

300x101

Button2

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

WhatPackaging NEWSLETTERS

Dimensions

Friendly name

File Size
(Weight)

Rich
media

Third Party
Ad Served

SSite served
static image

Accepted
Vendors

File Formats
Accepted

Sample

468x60

Top Leaderboard

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

300x250

MPU

40kb

-

No

Yes

-

jpg, gif

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


PROMOTIONAL MAILER

Dimensions

Friendly name

File Size
(Weight)

Rich
media

Third Party
Ad Served

Site served
static image

Border

File Formats
Accepted

Sample

600 (width) x 800(height) /
800 (width)

Mailer

100kb

No

-

Yes

1 px

Jpg/html

Click here for screenshot

Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.

The html creative should have standard css as most of the css and html features are not supported by various email clients.


Copyright © 2016 Haymarket Publishing