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ONLINE BANNER ADVERTISING SPECIFICATIONS 2023

DESKTOP WEB

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted vendors Sample
728x90 Top Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
970x90 Billboard / Large Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
300x250 expands to 300x600 Expandable MPU 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
Notes:

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.


MOBILE

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted vendors Sample
320x50 expands to 320x100 Top Leaderboard 50kb Yes Yes 1px JPEG, GIF ALL Click here for screenshot
300x250 MPU 50kb Yes Yes 1px JPEG, GIF ALL Click here for screenshot
Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.


PROMOTIONAL MAILER

Dimensions Friendly name File Size (Weight) Rich media Third Party Ad Served Site served static image Border File Formats Accepted Sample
600(width) x 800(height) Mass Mailer Min-100kb, Max - 180kb No No Yes 1px JPEG, HTML Click here for screenshot
Notes:

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.