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Company Profile

Haymarket

Haymarket is Britain’s largest privately-owned and one of the world’s largest media companies. With offices in 14 countries, Haymarket publishes magazines and websites in nearly 50 countries and 31 languages. Haymarket is force behind 142 different magazines and websites that cover a vast array of subjects, from music, to sport, to cars, and even medical dictionaries!

WhatCar? is one of the titles in Haymarket’s vast portfolio. WhatCar? is today recognised as the world’s largest motoring media brand. Every month it reaches out to over 1.2 million readers and users.

Another one of Haymarket’s leading titles is Stuff, the world’s largest gadget magazine that is published in 26 countries around the world.

Haymarket in India

Haymarket SAC was launched in 1999 as a joint venture between Haymarket and Sorabjee Automotive Communications. Autocar India was the first title launched by Haymarket SAC in September 1999. This was soon followed by Autocar Professional, What Hi-Fi? Sound and Vision, What Car? and Stuff India. The company now employs over 100 people across India.

Autocar India. A magazine of firsts
Since its launch in September 1999, Autocar India has established itself as the clear leader in automotive journalism. It has earned an enviable reputation for its high level of editorial content and production standards  - a feature that has been commended by the industry and consumers alike. Autocar India takes forward the legacy of the oldest automobile magazines in the world with a history of more than 100 years.

Autocar is the only magazine which provides content to leading dailies like The Hindu, The Hindustan Times, The Telegraph, and many others. Autocar India’s editor Hormazd Sorabjee is the host of the popular show on UTVi on cars and bikes. In fact according to the recent IRS-2009 R1 report, Autocar India has the highest readership amongst automobile magazine in India.

Autocar India has developed a reputation of being the first with the news. It was the first magazine in the world to review the Tata Nano and show the interiors of the car.
What Hi-Fi? Sound & Vision
What Hi-Fi? Sound and Vision India was launched in 2005 as Haymarket’s first non-automotive title in India.

Initially a quarterly magazine, it received an enthusiastic reception from the industry, advertisers and readers.

Drawing heavily on content generated in the UK and benefiting from the title’s worldwide reputation, the Indian edition of What Hi-Fi? Sound and Vision has become the country’s magazine of choice among audiophiles and home-cinema buyers.

With the consumer electronics market booming in India, more retailers opening and more country-specific products being developed, the significance and importance of What Hi-Fi? Sound and Vision grows, and it is expected that the title will soon become monthly.
What Car?
What Car? (Indian edition) seems to have been just what the doctor ordered for the new-car buyer in India. What Car? India hit the newsstands with one simple goal: to help you buy the right car at the right price.Cars and the way you buy them have changed massively over the years, but our goal has remained the same.

The country’s first car magazine for everyday people has received an excellent market response. From the latest news, to group tests of vehicles, through to investigative reports and in-depth buying advice, this monthly magazine is helping buyers make an informed choice. Just like you, we pore over brochures and spec sheets, we do our sums, and then we double-check everything again.

At only Rs 50, What Car? has been priced low to ensure penetration beyond the metro cities and into smaller towns across the length and breadth of the country.
Stuff
The Indian edition of Haymarket gadget title Stuff offers the lowdown on lifestyle gadgets, luxury gadgets, private jets, yachts and adventure sports.

Like the original UK edition, Stuff India aims to become one of the most recognisable magazines on the rack.

Although its target audience is men in their 20s and 30s, readers of all ages and genders are bound by one common trait: an addiction to the shiny things in life.

Editor Nishant Padhiar, former the editor of T3 and consultant editor on AV Max, also edits the Indian edition of fellow Haymarket title What Hi-Fi? Sound and Vision.

Stuff India is among 25 international editions of the title, which together reach more than one million readers worldwide.
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